BRAND MARK LOGIC
The inherent image of home links the brand directly with the main business of the group. This ensures brand communication
sure and simple.
The element of an arrow upwards imparts the feel of growth the group envisages for itself, its clientele and humanity at large.
The abstract representation of thumb and pointer which enables man to create and build disseminates the feeling of work and
care, the hallmarks of the brand
The ultimate goal of anything in life. The motif of a happy face vis a vis a raised eye brow reflects the feel of happiness.